LOTTE Museum of Art: “MAKE ART FOR A BETTER WORLD” Campaign

Shepard Fairey: Eyes Open, Minds Open

Invaluable Ideas via Art, Great Project for the Next Generation

Artist Shepard Fairey, whose unique works combine advertising, propagandistic graphics, and social messages all based on urban art, brings his large-scale mural project under the theme “environment and hope” to six locations in Seoul to commemorate his exhibition Eyes Open, Minds Open. 

Under the slogan “MAKE ART FOR A BETTER WORLD,” the campaign aims to build a sustainable society based on invaluable ideas rooted in arts and culture. Fairey’s main motifs are environmental conservation and hope, which are also global issues and keywords. Utilizing a practical voice to speak out on the imminent dangers of today’s world, his art sends a message of hope while asking questions not only about the environment, but also human rights and social issues for the next generation. The campaign features large-scale murals specifically created by the artist for six urban spots in Seoul: Seokchon Lake Park, LOTTE Museum of Art, LOTTE World Tower, and LOTTE World Mall in Songpa-gu; Seongdong-gu; and Dosan-daero in Gangnam-gu. 

Large murals displayed in public areas raise awareness of issues without coercion. The artist’s images and message of hope seek to stimulate a rethinking of the environmental and social impact of human decisions before they act and motivation toward implementing sustainable practices.

The campaign is enthusiastically sponsored by Songpa-gu Office, LOTTE Group (LOTTE Foundation for Arts, LOTTE Chemical, LOTTE Logistics, LOTTE Duty Free, LOTTE Department Store, LOTTE Mart, LOTTE Cinema, LOTTE Hotels, LOTTE Aquarium, Seoul Sky, and Hi-Mart), Artist Company, and Peaches D8NE, which support Shepard Fairey’s practical artworks that expound on environmental problems through art.